BACHELOR IN VISUAL COMMUNICATION DESIGN
Programme Overview
The Bachelor in Visual Communication develops designers who can investigate communication problems and create purposeful outcomes across print, screen, space and motion. The curriculum combines visual fundamentals, cultural understanding, research, digital production and professional practice.
The proposed programme is designed to help students develop a coherent portfolio demonstrating idea development, craft, technical capability, audience awareness, ethical judgement and the ability to explain and evaluate design decisions.
Programme ID
(N/0211/6/0143)（09/31）(MQA/PA19291)
120 Credit Hours
Full-time 3 years / Part-time 4 years 6 months
Proposed Learning Experience and Enhancements
Proposed Learning Experience and Enhancements
- Visual Communication Practice：Apply typography, image, composition, colour, narrative and information design to create effective communication outcomes.
- Research and Problem Solving：Investigate users, audiences, contexts and communication needs; generate alternatives; test ideas; and refine solutions using evidence.
- Cross-Media Production：Adapt design systems across print, branding, editorial, UI/UX, motion and emerging media using appropriate tools and production standards.
- Cultural, Ethical and Professional Responsibility：Create work that respects cultural contexts, accessibility, sustainability, intellectual property and professional expectations.
Graduate Pathways
Potential pathways include graphic design, brand design, art direction, editorial and information design, UI/UX design, motion graphics, content design, illustration, digital media, creative technology, production coordination and independent creative practice.
Program Structure
To qualify for graduation, students must successfully complete the following curriculum components:
Stage | Primary Focus | Indicative Components |
Year 1 Foundations | Visual language and making | Drawing and image-making; typography; colour and composition; design history and culture; digital production; introduction to research and critique. |
Year 2 Application | Systems audiences and media | Brand identity; editorial and information design; photography or illustration; motion; UI/UX; user research; collaborative and live projects. |
Year 3 Professional Integration | Independent direction and employability | Design strategy; responsible AI and emerging media; entrepreneurship; internship or work-integrated learning; final major project; portfolio and exhibition. |
Program Structure
| Programme Name | Code Subject | Name of Subject | Course Classification | Credit |
| Bachelor Degree in Visual Communication Design | BAI1013 | PROGRAMMING FUNDAMENTALS | Common Core | 3 |
| BAI1023 | DATABASE FUNDAMENTALS | Common Core | 3 | |
| BVC1013 | DIGITAL ILLUSTRATION | Common Core | 3 | |
| BVC1023 | CONTEMPORARY GRAPHIC DESIGN | Common Core | 3 | |
| BVC1033 | FUNDAMENTALS FOR CREATIVE PROFESSIONALS | Common Core | 3 | |
| BVC1043 | DIGITAL GRAPHIC DESIGN | Common Core | 3 | |
| BVC1053 | DRAWING STUDIES | Common Core | 3 | |
| BVC1063 | COLOR THEORY | Common Core | 3 | |
| BVC1073 | WEB APPLICATION DEVELOPMENT | Common Core | 3 | |
| BVC1083 | USER EXPERIENCE AND INTERFACE (UX AND UI) | Common Core | 3 | |
| BVC1094 | SCRIPTWRITING AND STORYBOARDING | Common Core | 4 | |
| BVC1104 | MULTIMEDIA PROJECT MANAGEMENT | Common Core | 4 | |
| BVC2024 | DIGITAL AUDIO AND VIDEO | Common Core | 4 | |
| BVC2053 | 3D COMPUTER ANIMATION | Common Core | 3 | |
| BVC2063 | COMPUTER APPLICATION IN ART AND DESIGN | Common Core | 3 | |
| BVC2073 | CREATIVE PROBLEM SOLVING | Common Core | 3 | |
| BVC2083 | CRITICAL AND CREATIVE THINKING | Common Core | 3 | |
| BVC2103 | FINAL PROJECT | Common Core | 3 | |
| BVC3014 | PROFESSIONAL PORTFOLIO DEVELOPMENT | Common Core | 4 | |
| BVC3024 | DESIGN MANAGEMENT AND PROFESSIONAL PRACTICES | Common Core | 4 | |
| BVC3033 | CORPORATE BRANDING | Common Core | 3 | |
| BVC3043 | CREATIVE WEB DESIGN | Common Core | 3 | |
| BVC3053 | ELECTRONIC PUBLISHING DESIGN | Common Core | 3 | |
| BVC3063 | CREATIVE TYPOGRAPHY | Common Core | 3 | |
| BVC3073 | DIGITAL IMAGING | Common Core | 3 | |
| BVC3083 | MULTIMEDIA DESIGN | Common Core | 4 | |
| BVC3093 | TREND IN DESIGN COMMUNICATION | Common Core | 3 | |
| BVC3103 | VISUAL EFFECTS AND COMPUTING | Common Core | 3 | |
| BVC3113 | ELEMENTS OF GRAPHIC DESIGN | Common Core | 4 | |
| BVC4019 | INDUSTRIAL TRAINING | Industrial Training Core | 9 | |
| MPU3113 | PHILOSOPHY AND CURRENT ISSUES | Compulsory (MPU) | 3 | |
| MPU3123 | PENGHAYATAN ETIKA DAN PERADABAN | Compulsory (MPU) | 3 | |
| MPU3143 | BAHASA MELAYU KOMUNIKASI 2 | Compulsory (MPU) | 3 | |
| MPU3213 | GRADUATE SUCCESS ATTRIBUTE | Compulsory (MPU) | 3 | |
| MPU3313 | INTEGRITY AND ANTI-CORRUPTION | Compulsory (MPU) | 3 | |
| MPU3422 | COMMUNITY SERVICES | Compulsory (MPU) | 2 |
Entry Requirements
| Entry Level | Entry Requirements |
| STPM | Pass STPM with minimum Grade C+ CGPA 2.33 in 2 subjects and SPM credit in Mathematics and a pass in English |
| A Level | Pass A Level with 2Ds |
| Foundation | Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA2.0 |
| UEC | 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English |
| SACE | 5 subject with ATAR of 55 |
| NSW (HSC) | 10 units with ATAR of 55 |
| CPU | 6 passes with an average of 55 |
| Tertiary Entrance Examination (TEE) | 4 or 5 subjects with ATAR of 55 |
| Australian Year 12 | TER/UAI/ENTER 55 |
| Diploma | Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA≥2.00 |
| Others | Other equivalent qualifications as recognised by the government ofMalaysia |
Take China as an example:
- Academic:
Senior Secondary School Graduation Certificate (SM3 / Year 12), or
Graduation Certificate from a Vocational / Technical Secondary School (Zhixiao/ Zhigao), or
Specialised College (Zhong Zhuan) or a Skilled Worker School (Jixiao) -
English language requirements:
IELTS (Academic) minimum Band 5.5 or other equivalent English Competency Certificate
The school has established a complete education system from undergraduate to doctoral level. The curriculum is fully aligned with international standards and all courses are taught in English.
Contact Info
- [email protected]
- +60 379316303
- No. 14, Jalan 19/1, Seksyen 19, 45350 Petaling Jaya, Selangor.
Office Hours
Monday to Friday: 8:00 am - 5:00 pm.
Closed on Saturdays, Sundays and public holidays.
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