Bachelor of Business Administration (BBA)

Programme Overview

Our educational philosophy bridges the gap between fundamental academic theory and executive excellence. We prioritise a hands-on, multidisciplinary approach that integrates corporate management, economic forecasting, and the dynamics of the global economies. By combining professional practice with digital fluency, we cultivate highly adaptable, future-ready leaders equipped to drive organisational growth and innovation across the borderless global marketplace.

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Programme ID

（N/0414/6/0380）(07/30)(MQA/FA18187)

120 Credit Hours

Full-time: 3 years / Part-time: 6 years

Moving beyond theory to professional practice.

 

"Our educational philosophy bridges the gap between academic theory and executive excellence. We prioritise a hands-on approach that integrates professional practice, critical inquiry, and real-world application. The curriculum is anchored by four strategic pillars: Strategic Leadership, Financial Intelligence, Global Market Agility, and Technological Fluency. This ensures our students don't just learn about business but they learn how to lead it."

Programme Philosophy and Objectives

Programme Philosophy and Objectives

Our core philosophy of this BBA programme is to cultivate highly adaptable and strategic leaders. We empower our students to excel across a diverse range of roles within both local and international organisations, ensuring they are prepared for the complexities of the global marketplace.

Upon successful completion of this programme, graduates will possess the mastery to:

  • Strategic Mastery and Market Agility： Evaluate complex global business ecosystems to formulate and execute high-impact business strategies in dynamic, evolving regional markets.
  • Integrated Problem Solving and Analytics： Synthesise financial data, digital marketing metrics, and managerial frameworks to resolve multifaceted organisational challenges and optimise business performance.
  • Global Stewardship and Ethical Governance： Navigate international commerce loops and lead diverse teams with cultural intelligence, ethical responsibility, and a strong commitment to sustainable development in a borderless economy.

Program Structure

To qualify for graduation, students must successfully complete the following curriculum components:

Category Requirement
General Education (MPU)   5 Subjects
Common Core 15 Subjects
Discipline Core   9 Subjects
Electives (Selected from 7 available options)   3 Subjects
Professional Experience Industrial Training

Program Structure

Our BBA programme is designed to provide a broad understanding of the functional aspects of a company and their interconnection. Here is a breakdown of the standard discipline core subjects and their respective categories:

No. Category Course Code Subjects
1 Management BMG1103 Principles of Management
2 BHR1303 Human Resource Management
3 BOB1303 Organisational Behaviour
4 BOM2303 Operation Management
5 BSM2304 Strategic Management
6 Economics BMI1313 Principles of Microeconomics
7 BMA2123 Principles of Macroeconomics
8 Accounting BAC1313 Management Accounting
9 Marketing BPM1103 Principles of Marketing
10 Qualitative BBM1304 Business Statistics
11 Legal & Ethical BBL2104 Business Law
12 BBE1103 Business Ethics & Corporate Governance
13 Communication BBC2203 Business Communication
14   BQR3103 Research Methodology
15 Industrial Training BBA3214 Final Year Project

Our BBA programme is designed to provide a broad understanding of the functional aspects of a company and their interconnection. Here is a breakdown of the standard discipline core subjects and their respective categories:

No. Areas Course Code Subjects
1 Functional Core Areas BBF2104 International Financial Management
2 BCF2404 Corporate Finance
3 BAC2223 Digital Marketing
4 BSM3104 Strategic Marketing
5 BOT3104 Organisational Theory and Design
6 BOG2304 Organisational Management
7 Legal, Ethical and Global BIB2104 International Business Management and Strategy
8 Integrative & Strategic Management BEN1203 Creativity and Innovation in Entrepreneurship
9 Tools & Quantitative Methods BMS2203 Management Information Systems (MIS)

Entry Requirements

Entry Level Entry Requirements
STPM Pass STPM with minimum Grade C+ CGPA 2.33 in 2 subjects and SPM credit in Mathematics and a pass in English
A Level Pass A Level with 2Ds
Foundation Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA2.0
UEC 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
SACE 5 subject with ATAR of 55
NSW (HSC) 10 units with ATAR of 55
CPU 6 passes with an average of 55
Tertiary Entrance Examination (TEE) 4 or 5 subjects with ATAR of 55
Australian Year 12 TER/UAI/ENTER 55
Diploma Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA≥2.00
Others Other equivalent qualifications as recognised by the government ofMalaysia

Take China as an example:

  • Academic:
    Senior Secondary School Graduation Certificate (SM3 / Year 12), or
    Graduation Certificate from a Vocational / Technical Secondary School (Zhixiao/ Zhigao), or
    Specialised College (Zhong Zhuan) or a Skilled Worker School (Jixiao)

  • English language requirements:
    IELTS (Academic) minimum Band 5.5 or other equivalent English Competency Certificate

The school has established a complete education system from undergraduate to doctoral level. The curriculum is fully aligned with international standards and all courses are taught in English.

Contact Info

  • [email protected]
  • +60 379316303
  • No. 14, Jalan 19/1, Seksyen 19, 45350 Petaling Jaya, Selangor.

Office Hours

Monday to Friday: 8:00 am - 5:00 pm.

Closed on Saturdays, Sundays and public holidays.

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