Bachelor of Business Administration (BBA)

Programme Description:

In an evolving global economy, the demand for agile, knowledgeable, and versatile business leaders has never been greater. Our newly integrated Bachelor of Business Administration program is designed to meet this challenge head-on. This dynamic and comprehensive degree has been meticulously structured to provide students with a robust foundation in core business principles, while offering unparalleled flexibility to tailor their learning towards specific career aspirations. It represents a synthesis of our esteemed, legacy programs in Finance, International Business, Marketing, and Technology Management, creating a powerful, all-encompassing business qualification.

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Programme Philosophy and Objectives​

The core philosophy of our BBA program is to produce highly adaptable and strategic thinkers who are prepared to excel in a multitude of roles within both local and international organisations. .

We move beyond theoretical learning to emphasise professional practice, critical analysis, and real-world application. The program is built on the pillars of strategic management, financial acumen, global market awareness, and technological proficiency.Upon successful completion of this program, graduates will be equipped to:

  • ​​Analyze​​ complex business environments and formulate effective strategies.
  • Apply​​ critical financial, marketing, and managerial concepts to solve real-world business problems.
  • ​​Navigate​​ the intricacies of international business and cross-cultural management.
  • ​​Leverage​​ technology as a strategic tool for business innovation and operational efficiency.
  • ​​Communicate​​ and lead effectively within diverse and dynamic team environments.
Duration studies：3 years (6 Semester)

Entry Requirements

  •          Pass STPM or STAM with 2 principals, OR
  •          Pass Diploma in related field, OR
  •          Pass Foundation/Matriculation program
  • Undergraduate language requirements: IELTS 5.5, Tofuk 46, Link 160, Pearson 51, MUET BAND 4

The Bachelor of Business Administration  is more than just a degree; it is a launchpad for a prolific and dynamic career. It is designed for the ambitious student who refuses to be pigeonholed and seeks a comprehensive education that provides both breadth and depth.

The school has established a complete education system from undergraduate to doctoral level. The curriculum is fully aligned with international standards and all courses are taught in English.

Contact Info

  • [email protected]
  • (914) 937-6019
  • No. 14 JALAN 19/1 46300 Petaling Jaya Selangor Malaysia

Office Hours

Monday to Friday: 8:00 am - 5:00 pm.

Closed on Saturdays, Sundays and public holidays.

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