Bachelor of Business Administration (BBA)
Overview
In today’s rapidly shifting global economy, the world needs agile, visionary business leaders. Our integrated Bachelor of Business Administration (BBA) programme is built to meet that demand. By merging our legacy expertise in Finance, International Business, Marketing, and Technology Management, we have created a singular, high-impact qualification designed to launch your professional journey i.e. whether you are aiming for corporate leadership or entrepreneurial success, this degree provides the versatile foundation and specialised knowledge required to excel in today’s competitive landscape.
Programme ID
(N/0414/6/0380)(07/30)(MQA/PA18187)
Undergraduate Level
3-year (Full Time)
6-year (Part Time)
Full Time or Part Time
Moving beyond theory to professional practice.
"Our educational philosophy bridges the gap between academic theory and executive excellence. We prioritise a hands-on approach that integrates professional practice, critical inquiry, and real-world application. The curriculum is anchored by four strategic pillars: Strategic Leadership, Financial Intelligence, Global Market Agility, and Technological Fluency. This ensures our students don't just learn about business but they learn how to lead it."
Programme Philosophy and Objectives
Programme Philosophy and Objectives
Our core philosophy of this BBA programme is to cultivate highly adaptable and strategic leaders. We empower our students to excel across a diverse range of roles within both local and international organisations, ensuring they are prepared for the complexities of the global marketplace.
Upon successful completion of this programme, graduates will possess the mastery to:
- Strategic Mastery: Evaluate complex global business ecosystems to formulate and execute high-impact strategies.
- Integrated Problem Solving: Synthesize financial, marketing, and managerial frameworks to resolve multi-faceted organizational challenges.
- Global Stewardship: Navigate the nuances of international commerce and lead with cultural intelligence in a borderless economy.
- Digital Innovation: Deploy emerging technologies as a competitive catalyst for business transformation and operational excellence.
- Collaborative Leadership: Communicate with influence and lead diverse, high-performance teams in volatile and dynamic environments.
Program Structure
To qualify for graduation, students must successfully complete the following curriculum components:
| Category | Requirement |
| General Education (MPU) | 5 Subjects |
| Common Core | 15 Subjects |
| Discipline Core | 9 Subjects |
| Electives (Selected from 7 available options) | 3 Subjects |
| Professional Experience | Industrial Training |
Program Structure
Our BBA programme is designed to provide a broad understanding of the functional aspects of a company and their interconnection. Here is a breakdown of the standard discipline core subjects and their respective categories:
| No. | Category | Course Code | Subjects |
| 1 | Management | BMG1103 | Principles of Management |
| 2 | BHR1303 | Human Resource Management | |
| 3 | BOB1303 | Organisational Behaviour | |
| 4 | BOM2303 | Operation Management | |
| 5 | BSM2304 | Strategic Management | |
| 6 | Economics | BMI1313 | Principles of Microeconomics |
| 7 | BMA2123 | Principles of Macroeconomics | |
| 8 | Accounting | BAC1313 | Management Accounting |
| 9 | Marketing | BPM1103 | Principles of Marketing |
| 10 | Qualitative | BBM1304 | Business Statistics |
| 11 | Legal & Ethical | BBL2104 | Business Law |
| 12 | BBE1103 | Business Ethics & Corporate Governance | |
| 13 | Communication | BBC2203 | Business Communication |
| 14 | BQR3103 | Research Methodology | |
| 15 | Industrial Training | BBA3214 | Final Year Project |
Our BBA programme is designed to provide a broad understanding of the functional aspects of a company and their interconnection. Here is a breakdown of the standard discipline core subjects and their respective categories:
| No. | Areas | Course Code | Subjects |
| 1 | Functional Core Areas | BBF2104 | International Financial Management |
| 2 | BCF2404 | Corporate Finance | |
| 3 | BAC2223 | Digital Marketing | |
| 4 | BSM3104 | Strategic Marketing | |
| 5 | BOT3104 | Organisational Theory and Design | |
| 6 | BOG2304 | Organisational Management | |
| 7 | Legal, Ethical and Global | BIB2104 | International Business Management and Strategy |
| 8 | Integrative & Strategic Management | BEN1203 | Creativity and Innovation in Entrepreneurship |
| 9 | Tools & Quantitative Methods | BMS2203 | Management Information Systems (MIS) |
Entry Requirements
| Entry Level | Entry Requirements |
| STPM | Pass STPM with minimum Grade C+ CGPA 2.33 in 2 subjects and SPM credit in Mathematics and a pass in English |
| A Level | Pass A Level with 2Ds |
| Foundation | Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA2.0 |
| UEC | 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English |
| SACE | 5 subject with ATAR of 55 |
| NSW (HSC) | 10 units with ATAR of 55 |
| CPU | 6 passes with an average of 55 |
| Tertiary Entrance Examination (TEE) | 4 or 5 subjects with ATAR of 55 |
| Australian Year 12 | TER/UAI/ENTER 55 |
| Diploma | Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA≥2.00 |
| Others | Other equivalent qualifications as recognised by the government ofMalaysia |
Take China as an example:
- Academic:
Senior Secondary School Graduation Certificate (SM3 / Year 12), or
Graduation Certificate from a Vocational / Technical Secondary School (Zhixiao/ Zhigao), or
Specialised College (Zhong Zhuan) or a Skilled Worker School (Jixiao) -
English language requirements:
IELTS (Academic) minimum Band 5.5 or other equivalent English Competency Certificate
The school has established a complete education system from undergraduate to doctoral level. The curriculum is fully aligned with international standards and all courses are taught in English.
Contact Info
- [email protected]
- +60 379316303
- 64, Lebuh Bishop, 10200 George town, Pulau Pinang.
Office Hours
Monday to Friday: 8:00 am - 5:00 pm.
Closed on Saturdays, Sundays and public holidays.
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