BBA (Hons) Marketing


Programme description

Bachelor of Business Administration (Hons) Marketing at TWINTECH aims to produce quality graduates who would be in demand by corporate organizations operating either locally or internationally. Graduates will be acquainted with relevant knowledge and skills to hold successful careers in the world of marketing. A pathway has also been created for students to enhance their qualifications further by pursuing a Masters’ and Doctorate program.

This program is mainly designed to suit the needs of future marketers at all stages of their careers. Global business and global marketing perspectives are subjects discussed to open the door to a prosperous future as well as being the main instrument of not only helping corporate organizations achieve their corporate objectives but also to help Malaysia achieve its status of a fully developed country by the year 2020.Therefore, graduates with degree in marketing would be able to contribute ideas to accelerate the achievement of our country’s mission and vision.

Duration studies : 

  •          6 Semester

Entry Requirements :

  •          Pass STPM or STAM with 2 principals, OR
  •          Pass Diploma in related field, OR
  •          Pass Foundation/Matriculation program,