(R2/345/7/0681)(04/25)(A6027)
Aims to cultivate senior general management talents with a strong sense of social responsibility, excellent strategic execution skills, and an international perspective. Through systematic learning, participants will comprehensively update their management knowledge framework, deepen their understanding of the essence of business operations, and master the comprehensive ability to make effective decisions and lead complex organizations in a changing environment. This program is a critical step for managers to transform from “functional experts” into “strategic leaders.”
This program is designed for those seeking to advance their career in business and management. For those who have already embarked on their careers, this program offers the opportunity to reflect on their managerial experience and extend their knowledge in new areas.
The MBA curriculum is built around the core value chain of enterprises and key decision-making areas, emphasizing knowledge integration and decision-making effectiveness.Lays the foundation for the MBA thesis, training students in the scientific thinking required to systematically define problems, collect data, and conduct analysis.
Blended Learning Design: The total 64 credit hours for each course are strictly divided into 32 online hours and 32 offline hours.
Online Phase: Through a leading online learning platform, participants complete self-directed learning and preliminary discussions on theoretical frameworks, classic cases, and foundational knowledge, fully preparing for deep offline interaction.
Offline Phase: Returning to campus, under the guidance of professors, participants engage in deep case analysis, group debates, practical simulations, and specialized workshops. The focus is on strategy generation and decision-making training for solving complex problems, achieving the internalization and sublimation of knowledge.
| Number | Course | Teaching content | Credit | Teaching Weeks | Online Class Hours | Offline Class Hours |
| 1 | Managerial Finance and Accounting | Goes beyond bookkeeping to focus on using financial data to support strategic decisions, value assessment, and risk control. | 4 | 1-4 | 32 | 32 |
| 2 | Economics for Business Decisions | Uses microeconomics and game theory tools to analyze the impact of market structure, competitive strategy, and public policy on enterprise decision-making. | 4 | 1-4 | 32 | 32 |
| 3 | Strategic Human Resource Management | Treats human resources as a core strategic asset, learning how to build organizational capabilities and shape corporate culture to support business strategy implementation. | 4 | 5-8 | 32 | 32 |
| 4 | Marketing Strategy | Studies brand strategy, customer insight, omni-channel marketing, and new market development in the context of the digital age. | 4 | 9-12 | 32 | 32 |
| 5 | Research Methods | Lays the foundation for the MBA thesis, training students in the scientific thinking required to systematically define problems, collect data, and conduct analysis. | 3 | 5-7 | 24 | 24 |
Duration :
- 1 – 2 Years
Entry Requirements :
Malaysian students
- Degree in any disciplines
International students
- Postgraduate/Doctor language requirements: IELTS 6.0, TOEFL 60, Link 169, Pearson 59, MUET BAND 4
Assessment :
- Case Study, Presentation, Exam, Project Consultancy, Thesis, Dissertation
Delivery Mode :
- Lectures, Case Studies, Presentation, Consulting Work and Academic Research
Faculty:
- Top-Tier Faculty: The teaching faculty are senior professors and doctoral supervisors with profound academic attainments and extensive corporate consulting experience. They are not only knowledge transmitters but also mentors on the research path and lifelong advisors in business. Currently, faculty are allocated according to elite standards, ensuring high-level teacher-student interaction and guidance quality.
- Personalized Dissertation Supervision:Each participant is assigned a supervision team composed of experienced doctoral supervisors for one-on-one guidance throughout the process, ensuring the research topic has theoretical depth and can provide practical solutions for business practices.